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How do I create an account on Ethnic Shop?

You can create your account on Ethnic Shop by entering and verifying your mobile number. Click on "Create New Account" after that fill up the form to create your Ethnic Shop account.

How do I login on Ethnic Shop? I used to login with email, Google/Facebook login.

For older users of Ethnic Shop who used to login with email/Google/Facebook, enter your mobile number and OTP, then choose your method of login under "Already have an account?". Once you have entered the details, you will be logged in to your account. Next time onwards, you can use your mobile and OTP for easy login.

Why am I asked for password after entering OTP while trying to login?

Ethnic Shop's security policy sometimes requires you to enter your password if you have not logged in with OTP for a very long time. This is done to ensure that no one else can access your account after you have discarded your mobile number and it is assigned to someone else as per government policy.

Can I still login with password on Ethnic Shop?

You can login with mobile number and password. This works if your mobile number is verified on your account. To login with mobile and password, enter your mobile number and "Continue". On the OTP page, you will find the option to login with password. However, it is highly recommended that you login with OTP for convenience and security.

What if I don't receive an OTP due to poor network connectivity?

If you are not receiving an OTP use the "Login with password" option to login to your Ethnic Shop account.

What is an alternate mobile number? Why does Ethnic Shop ask for it?

Alternate Mobile Number is another mobile number that can be used to gain access to your account if you loose your login mobile number, for example if you lose your mobile or you just decided to change your number. In such a case, you can enter your login mobile number and alternate mobile number, the OTP will be sent to the alternate mobile number and you will be able to login to your account and change your password and your login mobile number.

Do I need to provide email to create an account on Ethnic Shop?

Providing an email is not mandatory to create an account on Ethnic Shop. However, we still recommend adding your email to your account as it will allow you to easily reset your password if you need to.

I have given my mobile number in my last order? Can I use that number to log in to Ethnic Shop?

Mobile numbers given along with shipping address cannot be used to log in on Ethnic Shop. To use a number for login on Ethnic Shop, you need to add your number to your profile and verify it with OTP. This can be done under profile section in Account.

What is account recovery on Ethnic Shop?

Account recovery is the process of getting access to your account in case you have changed or lost your mobile number and did not change the mobile number on your Ethnic Shop account before you lost that number. This can be done by validating a saved credit/debit card expiry date (Ethnic Shop does not charge anything for this) or by entering an OTP sent to your alternate mobile number.

Why am I asked for my credit card details to access my account?

In case you do not have your mobile number with you anymore, Ethnic Shop can use a saved credit/debit card detail from your account, to match for expiry date and give you the option to change your password and update your new mobile number in your account. There is no charge made to the card in this process. Alternatively, you can log in to your account with password if you remember it and change the login mobile number from your profile.

What happens if my mobile number is given to someone else by the telecom operator. Is my Ethnic Shop account still safe?

Yes, your Ethnic Shop account is safe. The other person cannot access your account as he will need to enter your account password. Ethnic Shop systems can smartly detect such SIM handovers and ask the user to enter password additionally in such cases. The new user, however, will be able to create a new account with that number.

How can i change my mobile number that I use to login on Ethnic Shop?

You can log in to your account and change it from your Profile > Edit Profile.
I do not have my old mobile number? How can I log into my account and change mobile number? You can update your account details by going to Account Recovery. For that, you will need to enter your old mobile number and go to the OTP page. You will find an option "Get Help" there to recover your account.

Does Ethnic Shop read my SMSes?

Ethnic Shop can only read OTP SMSes that are sent by Ethnic Shop. This is in accordance with guidelines provided by Google and Apple in line with user privacy policies.

Why is my account locked?

Ethnic Shop locks accounts for a specified time period or permanently in case there are too many failed login attempts to your account. This is for the security of your account. You should be able to gain access back to your account by resetting your password or call customer care for further help.